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COMMUNICATION: Align with your Audiences expectations
With such diverse, polarized or even radicalized audiences, every bit of communication becomes a potential source of controversy.

Transform your launch communication in a two way dialogue by quantifying online market feedback and adjusting your speech across your campaign.
Sensitive and consensual messaging
Appeal to your core target without alienating other potential ones, thanks to our unique understanding of natural market cohorts motivations and triggers.
Mapping of Audiences fragmentation and motivations
Understand the fragmentation of your audiences and identify your core and secondary targets based on actual market-derived motivational clusters.
Campaign and communities cohesion
Quantify online feedback content and sentiment, its actual severity and impact on sales, adapt your communication and trailers accordingly. Manage various expectations.
Our products
Concept Test
Maximize your positioning reach through a deep understanding of the elements driving it and how to maximize their appeal
Sales Modeling
Enable factual decision making thanks to accurate sales potential and risk estimates
IP Management
Successfully navigate the diversity of your audiences motivations and needs
Deep Market Read
Access audiences' most authentic and granular feedback at unprecedented full-market scale, and know what truly matters for your game and its genre
Play Test
Focus your development efforts where it matters the most
Postmortem
Measure actual market performance for every game success driver and chart your best path forward
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