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DEVELOPMENT: Deliver on your creative vision
A great game can mean so many different things; the most fundamental elements of a game IP can be shaken by audience polarization or different motivations.

UP UP provides deep understanding of your competitive performance on critical game features and the audiences they each impact.
Critical feature prioritization per Audience
Determine key drivers of game satisfaction for your game build or genre benchmarks, and prioritize features that have the most impact on your target audiences' experience.
Competitive performance evaluation
Compare the performance of your game build, on every key genre features against any released game.
Balanced gamer experience
Quantify play test, beta/early access feedback by combining the depth and specificity of qualitative feedback with quantitative measurement thanks to our NLP AI feedback processing technology.
Our products
Concept Test
Maximize your positioning reach through a deep understanding of the elements driving it and how to maximize their appeal
Sales Modeling
Enable factual decision making thanks to accurate sales potential and risk estimates
IP Management
Successfully navigate the diversity of your audiences motivations and needs
Deep Market Read
Access audiences' most authentic and granular feedback at unprecedented full-market scale, and know what truly matters for your game and its genre
Play Test
Focus your development efforts where it matters the most
Postmortem
Measure actual market performance for every game success driver and chart your best path forward
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