Entertainment IP Management - UP UP

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IP MANAGEMENT

Successfully navigate your market competitive environment, as well as the diversity of your audiences motivations and needs

Determine your IP core pillars

Clarify which IP elements define your identity across your audiences.

Identify your most promising audiences

Prioritize audiences based on their sizes and the reach of your IP.

Reconcile equity building and new audiences reach

Balance your positioning to appeal to new audiences while strengthening your equity with legacy fans.

Our products

Maximize your positioning reach through a deep understanding of the elements driving it and how to maximize their appeal

Enable factual decision making thanks to accurate sales potential and risk estimates

Deep Market Read

Access audiences' most authentic and granular feedback at unprecedented full-market scale, and know what truly matters for your game and its genre

Focus your development efforts where it matters the most

Measure actual market performance for every game success driver and chart your best path forward

Successfully navigate the diversity of your audiences motivations and needs